PREMIUM DEALCOHOLIZED WINE | CALIFORNIA GRAPES

Premium Wine. Dealcoholized. Close your eyes and imagine a crisp glass of wine. Now imagine it without alcohol. No hangover the next morning? Being able to be in the present moment? Does that even exist?

The answer is yes, that's FOY.

FOY Rosé Banner
Caroline Stelte FOY Founder

Created by Caroline Stelte

FOY was founded by Caroline Stelte—creative force, storyteller, and modern hostess on a mission to make celebration feel good again. As a wellness-forward entrepreneur and lover of all things intentional, Caroline dreamed up FOY as a way to bring wine vibes without the compromise. From late-night inspiration to early-morning clarity, she believes drinks can be more than just what’s in the glass—they’re a spark for connection, creativity, and joy. Every bottle and can is thoughtfully crafted, beautifully designed, and made to raise the standard for what a sober-curious lifestyle can look (and taste) like.

FOY commercial shoot
FOY Rosé commercial image
FOY beach walk image
cheers to the nights you will remember with the friends you won’t forget • cheers to the nights you will remember with the friends you won’t forget •